This year’s campaign includes TV commercials, digital ads, social media, CMA stories, and more under a new tagline: “CMA. It makes all the difference.”The heartwarming ads emphasize how accounting and finance professionals who earn the CMA can make a difference in their careers, at their organizations, and for society.

Check out the commercials here: bit.ly/2E2cV2s, bit.ly/2RzbJqB, and bit.ly/2ZH1ULz.

About the Authors

Christopher Dowsett , CAE
Christopher Dowsett, CAE, is editor-in-chief/vice president, Publications, at IMA. You can reach him at cdowsett@imanet.org.

October 2020

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